t-shirt design, special edition coffee labels
One of the first premium hand-roasted brands to pop up on the scene in Birmingham, AL, Primavera was acquired and is now part of the Octane Coffee family.
logo design, branding and copywriting, business cards, product packaging/labels, exterior and interior signage, event flyers, marketing one-sheets, Squarespace website, shirts and merch, recipe cards, social media graphics
Harvest Roots Ferments creates a variety of fermented foods and beverages, including kimchi, sauerkraut, curtido, beet kvass, and the ever-popular kombucha. Their model is focused on the highest-possible quality of sourced produce (mostly local and organic ingredients), aligned with a love of what fermentation can do when combined with a culinary focus on flavor. As the business grows from local health food shops to regional Whole Foods stores, so does their need for great branding and getting their message across effectively.
See more at harvestrootsferments.com
Logo design, business cards, brand extension
Warrior Arts Studio, or W.A.S., was a Chicago nonprofit initiative for a studio space, a creative environment for veterans. Members might participate in writing and performing plays, read poetry on stage, or a crowd favorite—National Novel Writing Month.
logo, branding, communications design, presentation decks
extensive development of charts and infographics. marketing materials, one-sheets, technical pages, UX/UI interface, environmental office graphics. general brand upkeep and development for an evolving startup.
Blyncsy is a SLC startup dedicated to using connected devices to better understand and predict the flow of traffic. See more at blyncsy.com
logo and branding, tumblr, 3x generations of cycling kits
(Jus d'Orange simply means orange juice in French.) I was one of the small crew on this Chicago-based bike racing team, and I was dedicated to making unique design decisions that helped us stand out visually as much as we did as individuals. See some team history and the ongoing input from the Jus d'Orange diaspora at jusdorange.tumblr.com
logo, branding, copywriting, infographics
MarginWise is an accounting firm dedicated to the service of solopreneurs and small business owners. The overlap in the word mark speaks to finding the details that matter, however subtle.
logo design, Squarespace website, product design, concept and packaging
Felice is a startup company focused on wool cycling accessories that are 100% USA-made. Launching in 2017. (Oh yeah, and I'm a founding partner.)
logo, branding, copywriting, jersey design
This mark references a few hallmarks of cycling that only cyclists would know: The sport we think of as "chess on wheels" (also where the term gambit originates), and the "flamme rouge", the triangular flag that marks the point in the race with only one kilometer remaining. This is the moment when a well-coached cyclist has his day.
logo design, app icon
Created for a carbon footprint app from students at the University of Wisconsin, this mark gets the quick and dirty treatment. Not every logo needs to be elegant and sophisticated; sometimes it needs to get the whole story across quickly while giving a sense of a product's positive energy.
logo design, branding elements
BFF Bikes is a woman-owned, women-focused bike shop in Chicago. They came on the scene just at the right time, simultaneously creating and riding the exciting new wave of interest in women's cycling in all its facets: commuting, style, racing, and community. Their concept for the logo was pre-ordained by the owners and I was simply hired to make it work as a mark. The design has been evolved and improved over the years, but I'm proud to have been a part of their origins.
logo, website graphics, business cards, store window
Mignonette is a boutique wedding shop in Chicago. The owner's vision for style is well-renowned and the simple, elegant wordmark leaves plenty of attention for the product while keeping the details on-point.
logo, business cards, squarespace website
41 Prospects is a marketing consulting group whose focus is on the local businesses of Syracuse, NY. This brand got the tuxedo treatment—everything is rigorously black and white, which makes their colorful client work the most important thing you see.
logo with hand-drawn type, stationery suite, website concept
My first project with Alison Britt, created during my time at Scout Brand, involved creating an appropriately energetic and lovable character for her video-for-nonprofits company.
Brand design, product hangtags, Kickstarter & Facebook graphics
alison b nursingwear is a mom-focused company that brings beautiful, elegant garment design into the often challenging and inelegant products created for the nursing mom.
logo, business cards, website, bike frame inlay
In my family, our last name is really its own unique brand, but the whale emerged as a symbol of our family heritage. I first put this image on the top tube of my bicycle as a reminder of where I come from, of what it takes to do good work, of the folks who got me to where I am. This inspires me to better work, whether on the bike or at my laptop.
Over time, it gradually became my personal brand, and one which I'm proud to carry over into my professional world, as they aren't really distinct areas of my life anyway.