what to expect
a clear path: the design process
I want to give you a sense of how things are going to work, from start to finish. This means setting clear expectations for timing, budget, deadlines, and our mutual responsibilities. This is unique to every project so I won't try and spell it out here, but let's say I've got a good sense of how to keep things smooth for both of us.
When expectations are clear, we create breathing room for great work to happen, rather than cramming in unreasonable amounts of stuff or suffocating the creative process, which is most successful when liberated.
I use project management tools, communicate clearly and take on communication with outside vendors as needed in order to keep everything on track. If things are slipping, you'll hear about it sooner than later, and we will work together to adjust.
costs: good design is a good investment
There's no question about it; good design is expensive. But, if done right, design will last you for a long time. Like anything else, you can go cheap on it now but you'll pay for it later.
My logos are created on sound design foundations, not current trends. My print work is aimed at complementing your brand and communicating your most important ideas. Your website is the most agile of your marketing pieces, which is why I use a platform that makes edits as efficient as possible.
transparency: budgets & billing
My hourly fee is adjusted for the size of the company, for the needs of the project, and most often for nonprofit status. Wherever possible, I will work with you to come up with the leanest possible budget while planning time to do my best work, while ensuring that I am paid a living wage that reflects my experience and talent.
Projects can be broken into phases, use hourly or flat-rate pay structures, and always come with well-defined expectations and deadlines so we can control the scope accordingly.
I prefer to discuss a project budget rather than an hourly rate, as this puts the onus on me to deliver what you need as efficiently as I can. That said, I'll be transparent about all of those things when we have that discussion.
Invoices show an hourly breakdown of all work completed, with notes attached to each task. Billing is tracked by the minute; I want to make a living by making high-quality work that we'll both be proud of for a long time, not by inventing stuff to do or using Facebook while on the clock. (I'm not even on Facebook.)
advantages: the one-man design studio
I'm easy to get in touch with. I don't lose emails. I can make big decisions quickly, without consulting my colleagues or running it up the flagpole. I want to knock things out as quickly as possible so we can all move onto the next thing. I like a nearly-empty inbox, a bunch of happy clients, and doing things faster than you expected them to get done.
I am often the designer, copywriter, marketing strategist and production manager at the same time. To be fair, there are lots of things that a full-on studio or marketing firm can pull off that I can't, both in scope and in scale. And there are tons of really good ones nearby right now, with good, honest people who will do incredible work for you. But, odds are, I'll be at least as much fun to work with, significantly less expensive, more transparent in my billing, and way more eager (and able) to give you my full attention.