Our fun, helpful, massively effective team gets the message across while making your life easier.
We’re doing design differently. It’s not marketing. It’s real people showing up for you.
“The Halupka Studio team is great at bouncing ideas around—their concepts are creative, and designs sleek. Their work has depth and meaning. With other designers, I’ve found that I like their work initially, but it grows stale quickly. All of their work gets better with age. Even years later, I still love every design they’ve ever created for us.”
We Update Tired Brands & Build them from Scratch
Major Rebrand & Ad Campaign
Uniting Voices Chicago
One of our longest-standing clients, Chicago Children’s Choir, transitioned into their new identity, Uniting Voices Chicago, in 2022. More than 65 years after their founding, the mission has grown and so has their reach.
We co-developed a new brand identity that remains true to their wide-ranging work, to generations of young singers, parents and families… while simultaneously generating something fresh, something big enough and bold enough to capture their inspired vision.
Branding from Scratch
Embolden Coffee Roasters
100% Compostable materials. Hand-roasted small batch coffee. A nod to ancient heritage. A salute to fine artists. There’s nothing more delightful than helping an entrepreneur launch a new brand. It feels like building out a dream.
This combination logo design and packaging not only elevates the brand, but supports the needs and ethics of micro-batch roasting with a powerful sense of global community and ethics.
Packaging Overhaul & Brand Extension
WE Made Premium Baking Mixes
Even starting with a great recipe, sometimes you gotta tweak it like only mama knows how. Our packaging and branding update helped this packaging feel more ‘home-chef’, with nods to traditional southern cookbooks and handmade touches. The pouches stand out in a competitive shelf space as the home-team favorite, a premium product that is also Alabama-forward, urging buyers to buy local while supporting the folks behind the mixes.
Logo Overhaul & Packaging Splash
Harvest Roots Kombucha
Surprise and delight loyal customers—while inviting the curious to try something new.
Together we celebrate a respect for ingredients and the nuances of flavor that set Harvest Roots apart. One of our most successful projects, this series boasts a collaborative effort and a strong vision from both sides of the table. Every detail was considered, from the richly layered illustrations to the color theory playing out between the rich metallic foil labels and the ‘booch itself.
Soundcloud Cover Art
Logo, Identity & Website Design
‘merican idle
A delightful collaboration with the DJ himself as we worked to visualize his brand identity from scratch, focusing on a modern aesthetic and his photographic affinity for Memphis’ suburban discontent and urban decay . Somehow, magically, it all comes together to capture the tone of his work.
You have to see the website live to enjoy the subtle animation effect. And stream a mix, while you’re at it.
Square-format Business Cards with Variable Artwork across the ‘deck’
Event Branding
“I just want to echo the gratitude for all you did to make Reverberation a success. Our board member with a successful marketing career specifically commented about how strong the design was. You kept the quality high without making it feel like an inaccessible ballroom-type event. You were such a great thought partner in evolving the platform to meet the moment. Thank you, thank you!
Rachel LeFevre-Snee, Executive Vice President
Uniting Voices Chicago
(formerly Chicago Children’s Choir)
“We have worked with Halupka Studio since the very early days of Blyncsy. Paul helped define our brand and set the tone for our business... his team are great to work with and can take complex, abstract concepts and turn them into palatable designs. We love working with Halupka Studio and very much consider them a part of our team.”
— Mark Pittman, CEO & Founder at Blyncsy
Come swim with us.
Even if you’re not sure what comes next, drop a line. This pod knows how to find warmer waters.
We promise to be extra helpful—and never sales-y.